Over the course of 11 weeks the TV audience chooses from a pool of candidates their Potential Princesses until only one remains just before the clock strikes midnight.
Every little girl grows up with fairytales and princesses even as we know that no one should sit around awaiting rescue from a prince charming. For generations fairytales have endured, either in their original form or in an adulterated movie version – and it isn’t just Disney movies: countless movies such as Ever After, Pretty woman, Princess Diaries, The Prince & I were commercial successes, proving the enduring love affair with Princesses.
In these times of credit crunch and economic depression everyone needs a little magic. In these times of scandalous royal families and public disenfranchisement with government everyone needs to dream a little dream. Because a Princess offers that dream to the television audience and the candidates.